Adding your brand color to Calendly's scheduling page

June 12, 2024

Calendly has revolutionized the way people schedule meetings and appointments. But did you know that you can take your Calendly experience a step further by incorporating your brand color to your scheduling links?

In this article, I'll show you how adding your brand color to your Calendly scheduling page creates a consistent appearance. This strengthens your brand identity and leaves a professional impression with your customers and prospects.

Please note: this feature is only available to users with a paid Calendly account.

Why consistent use of your brand color is important

Your brand identity is the unique face and character of your brand, encompassing not only your logo and slogan but also the values, personality, and professional appearance that represent your brand.

By adding your brand color to your Calendly link, you not only strengthen your brand identity but also create a consistent and professional experience for your customers, setting yourself apart from the crowd. Many people use Calendly's default settings, but you stand out with a unique scheduling page that grabs attention.

Adding your brand color to Calendly's scheduling page

Follow these steps to customize Calendly with your brand color:

  1. Select your brand color: Choose the primary color from your brand's color palette that best represents your brand identity.
  2. Navigate to your Calendly dashboard: Locate the event type you'd like to share. Click "Copy link" to copy the URL to your clipboard.
  3. Customize your Calendly link: Open a text editor or email where you want to add your Calendly link. Paste the link you copied from Calendly.
  4. Add your brand color: Add a question mark "?" at the end of the URL to indicate the beginning of parameters. Then add the variable "brand_color", followed by your brand's color code. For example, if your brand color is pink (#e60070), your link will look like this:
  5. Preview your customized link: Paste the modified link into a web browser to preview and ensure that the color has been applied as desired.

And just like that, your Calendly scheduling page reflects your brand's identity with its own unique color. It may seem like a small detail, but it makes a world of difference.


By adding your brand color, you create a consistent and professional experience for your customers and prospects.

Looking to further enhance your Calendly experience? Discover how to pre-fill fields so your customer or prospect doesn't have to.

What's next?

If you have any questions or need guidance, let me know! Discover my free articles and videos, explore my interactive courses, or let's meet in person for personal guidance.